You have an awesome idea. You have spent weeks on the creative concepts and are all ready to launch something great. Then you balls the whole thing up because you spend a couple of minutes on proof reading the copy.
Some proof reading failures are worse than others. If you make a mistake on a website then it can be fixed quickly. If you make a mistake on 5,000 posters that have been distributed globally then you may want to turn your phone off.
A great system we use is to complete the work and then get a fresh set of eyes to look at the job. Measure twice and cut once can also be applied to website design and graphic design.
*Any mistakes in this copy are made on purpose.