When creating your website or marketing campaigns it is time to have a look in the mirror and see what your target market might be looking at.
We always think people care what we have to say, but the reality is they don't (sorry to harsh?).
Purchasers are looking for benefits to them to do business with you. As soon as the benefit disappears so do the clients.
As we say people don't care what you do, but they do care what you can do for them.